Now that you have your keywords ready, let's put them to use with the most important factor that will determine your site's ranking. Page title is the most important factor in getting good search engine ranking.
The first headline or heading on your page is not the title of which it has been speaking of. Title tag in your HTML code is the one that search engines spider and index your site under. If you have MS Internet Explorer or Mozilla browser, look at the very top of your screen that's the title of this page.
Okay, now that you know what and where the title is, let's cover the basics of a winning title. Remember all the keywords you wrote out earlier? Well, now is the time to put those words to use. Pick out 2-4 of your most powerful keywords that describe your page and make a title out of them.
The title not only contains keywords, but it should also describe your page. One thing you don't want to do is describe your company or yourself in your title. You have to remember that the title is just like a headline in a sales letter - it must grab the attention of the reader. When scanning dozens of titles at a time, nobody is going to care about you or your company. They only want to know what's in it for them and how your Web site can benefit them. Once you get your prospect in your site, then you can talk about yourself and your company to your heart's content.
Sub-Pages and Doorway Pages
Assuming that you have more than just one Web page to your site, you can also take advantage of your sub-pages and create titles that target different keywords. This tactic is best utilized by creating doorway pages to increase your ranking.
With the exception of Yahoo!, LinkStar and The World Wide Web Yellow Pages, you can submit more than one URL or doorway page. A doorway page is simply a page that has been created for the sole purpose of ranking higher in the search engines for a particular keyword or set of keywords. These pages act as "doorways" to the real content of your site, without having to redesign or remove content from your home page. In the same way that you can design Doorway pages to take advantage of a search engine’s ranking criteria, you can also create Doorway pages to take advantage of the engine’s criteria for a specific keyword or keyword combination.
META Description
The description of your site is what gets the person interested in clicking and entering your Web page. It, just like good headlines and sub-headlines in a sales letter, should interesting, make the reader curious to learn more, give solutions to common problems and compelling.
You have your major keywords in the title and a very compelling and interesting description. So, where does your description go? Some search engines (usually the directories), simply ask you to type in your description when you register. But the search engines that spider your site, will take a look at yours.
Notice how the description matches what's in the META description tag? That's exactly what the META description tag does. It lets you control the description that appears. A META description does not require keywords (but it helps, so throw in a couple if you can)! Your main goal with the description is to make it appealing to a human. This text is what's going to convince them to click your listing, so think carefully about it. Also, make sure you have a different META description for each page on your site.
One thing you'll want to do is restrict your META description to 150 characters (including spaces). This is the optimum length to have the whole description displayed on just about all the search engines, without it being cut short. So, don't get carried away with a super long description. Just long enough to create some curiosity, throw in a couple keywords and get that prospect to enter your site.
META Tags
Before started with this section, the "myth" regarding META Tags: They are NOT magical! They will NOT make your site number 1! They are NOT the answer to all your search engine problems! META tags are helpful. They "help" in describing your site to some of the search engines. They help in giving your site a slight boost in ranking by being able to specify your keywords. But by no means are they some top secret answer or magical solution to a poor Web listing.
In any event, you should use META tags on all your pages. There are many forms of META tags... Other META names include, generator, rating, refresh, resource type, documentation, copyright and some other rarely used tags. But, as far as search engine placement is concerned, all you have to worry about are the META description and keyword tags. META tags (specifically META description) are HTML codes you interject into your site which tells the spider how and what the description of your site should be. If you don't have META tags, the robots will simply choose the first couple hundred words on your page and create its own description. Keep the title the same and for a description, let's write something catchy. We want people come in, not leave our site.
META keyword tags
What are the META keyword tags? Basically, they give your Web page a chance to show up if someone types in any of the words listed in the META keyword tag. What you should do is pick between 6-10 keywords and/or phrases that are pertinent to your Web site and stick them in.
Some people think that by repeating these keywords dozens of times, their ranking will increase because it'll "fool the spider" into thinking the page is very relevant ('it's got all these keywords... it has to be the perfect match'). Yes, this worked a couple years ago, but not anymore. In fact, repeat your META keywords more than three times and chances are your site will not even be indexed. Worse yet, you could be banned from that particular search engine for "keyword spamming".
Don't try it! Also, don't list your repeated keywords next to each other, it's easier to see that you're spamming. when writing your keywords it's best to separate them and your keyword phrases with commas. One thing that META Tags just aren't that important when it comes to getting the best ranking with the search engines. Make sure you have them, just don't spend all your time on them in the hopes of being number one. You should spend the majority of your time creating titles - that's the one that really determines your ranking. In fact, META Tags are even less important than page content and keyword density/frequency!
Meta tag description is essential for Google indexing method.
